
Strategic Communications
New York - Houston - Los Angeles - San Francisco - Seattle
“Rankings Management” at AMG is a multi-faceted approach to optimizing and influencing a company’s performance on third-party lists, such as Fortune’s World’s Most Admired Companies. These and other third-party evaluations increasingly have gained credibility as legitimate measures of corporate performance, whether business or social. From a reputation perspective, strong performance across a prominent array of rankings amounts to a compelling endorsement of a corporation for many stakeholders. While rankings are designed to be objective, there is much corporations can do to articulate their performance, activities and public information so that lists have the most accurate picture possible of an organization. The AMG rankings practice therefore focuses on building cost-effective programs for managing corporations’ engagement with and appearance across dozens of rankings annually by:
Rankings Subject Matter Experts
Managing a company’s position in certain rankings can be difficult as many are conducted without companies’ active participation (e.g., based on large external surveys of hard-to-reach stakeholders or publicly available data such as 10K or sustainability reports or online information on a company website). To successfully navigate methodologies – many of which change significantly year-on-year – our rankings subject matter experts closely follow all of the most influential lists to ensure a complete understanding of the fundamentals and evolution of each ranking process and make-up. Our rankings experts apply these insights to each list and provide guidance on how best to review, submit, position data files and company questionnaires in a way that benefits both clients, as well as external list managers.
Project Management Services
We map priority rankings according to our clients’ business goals, and then create a specialized, cost-effective program which we project manage. End-to-end services include time and resource management; mapping and tracking each ranking workstream; staying on top of key dates and methodology changes; building and maintaining relationships between the client, rankings team and external list managers; and detailed status updates on ongoing work.
AMG provides rankings counsel to Fortune 100 companies across multiple sectors, including technology, consumer, media & entertainment and food & beverage. Please contact us for further details.