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Strategic Communications

New York - Houston - Los Angeles - San Francisco - Seattle

InitialInitialPublicPublicOfferingsOfferings

  • Pre-filing strategy / message development
  • IR resource evaluation / IR infrastructure planning
  • Roadshow presentation development and coaching
  • Listing day event strategy / execution
  • IR counsel and execution support for newly public companies

The Abernathy MacGregor Group has extensive experience assisting companies in the transition from a private to a public entity. We have participated in many of the largest and highest-profile offerings and spinoffs across a diverse range of industries.

We collaborate with senior management, their underwriters and legal counsel to develop a coherent investment thesis that supports the company’s proposed valuation. Once the investment rationale is established, we work to ensure that this positioning is carried out through all communications documents in advance of pricing. These include the offering document, road show presentation, news release, Q&A and internal communications.

We help our clients develop and communicate their investment rationale to prospective investors. We are particularly expert at training management to effectively communicate with the financial community while on the road show and on listing day. We assist companies in the creation and execution of well-orchestrated listing day strategies, including planning events at the stock exchanges, reaching out to media, and communicating with employees, customers and other key constituencies.

Several factors—including a company’s size, industry and culture—must be factored into the creation of an internal investor relations function for a newly public company. We help companies to build successful and cost-efficient investor relations infrastructures. We often participate in the hiring of full- or part-time internal investor relations executives, and in some cases, train the people who are assigned to the investor relations function.

We also work with company management to create an ongoing investor relations outreach plan, incorporating earnings announcement dates, key conferences and company-sponsored road shows.


New York 212.371.5999    Los Angeles 213.630.6550    Houston 832.459.8720    Seattle 206.324.9501    San Francisco 415.926.7961